porschesport.com March feature
March...2009 Monthly Feature                     

Travelling in Time through the History of Porsche

One of the greatest and most spectacular building projects in the history of Dr. Ing. h.c. F. Porsche AG opened it's doors on 31st January 2009: the new Porsche Museum in Stuttgart-Zuffen - hausen. Located directly in the very heart of this unique sports car company so rich in tradition, the Museum serves to present the fascinating thrill and diversity of the Porsche brand
to visitors from all over the world.

   
View into the exhibition area „The Prologue - Porsche before 1948”

More than 80 cars are on display in the 5,600 square metre (60,250 square feet) Exhibition
Area styled and designed futuristically by the Viennese architects Delugan Meissl, ranging from the legendary wheel hub motor of the Lohner-Porsche, the world’s first hybrid automobile built as far back as in 1900, all the way to the latest generation of the Porsche 911.

No less than 170 architects from all over Europe applied for the project before the architects of the Delugan Meissl office won the tender in February 2005. Construction work at Porsche - platz in Zuffenhausen started just half a year later and in November 2007 the body of the Exhibition Building was lowered on to three concrete cores, the first exhibits moving into the
Exhibition Area not even one year later. On 8 December 2008, finally, the Museum was han - ded over to Porsche exactly on time.

    Porsche GT1

Porsche expects more than 200,000 visitors to the Museum each year, so-called Theme Islands and numerous small exhibits seeking to present the “Porsche Idea” in all its complexity. Apart from the exhibition itself, the historical archives and the “transparent” workshop for historical cars, the Museum offers a wide range of catering services complete with a coffee
bar, a bistro and an exclusive restaurant, as well as generous conference areas finished mainly in white, the fundamental colour of the Museum.

The exhibition: the Porsche 924 Carrera GTS, 1981 (red) and the Porsche 928 S, 1983 (silver)The new Porsche Museum is also available as an event location for other purposes, for example for conferences, film screenings or concerts, quite independently of the usual ex - hibition activities.





The new building at Porscheplatz is located at a very important place in the history of Ger
man automobile production, since this is where the Porsche Design Office moved to from downtown Stuttgart to Plant 1 in Zuffenhausen back in 1938.

In the same year the forerunners
of the VW Beetle saw the light of day precisely here at this location, followed by the Type 64 Porsche as the ancestor of all Porsche sports cars, the legendary Berlin-Rome car, in 1939.
Sports cars proudly bearing the now world-famous Porsche logo have been built here in Zuffenhausen ever since 1950.

The Museum Exhibition

The journey in time through the history of the Company starts in the Porsche Museum with a truly outstanding vision: At the entrance leading into the Exhibition the visitor will immediately admire the body of the legendary Porsche Type 64, the Berlin-Rome car built back in 1939.

The exhibition: Type 64, the ancestor of all Porsche sports cars (“Berlin-Rome car”)The Type 64 is indeed the great-grandfather of all Porsche cars already boasting
the unmistakable DNA which makes the sports cars from Zuffenhausen so unique the world over to this very day. Even though this trendsetting racing car was never raced on account of the war,

it was the
first rendition of numerous features characteristic of Porsche to this very day: lightweight technology and aerodynamic design, outstanding performance, reliable technology, and that typical look so characteristic of a Porsche.

Precisely these features of the Type 64 clearly
bear out the Porsche idea the visitor will experience so visibly through numerous highlights and examples in the Exhibition. The Type 64 not only welcomes visitors to the Exhibition, but also serves as the link connec - ting the history of Porsche prior to and after 1948, the year in which the first Porsche 356 saw the light of day. Symbolically, it offers the visitor the alternative to either focus on the Prologue all about the early decades of Ferdinand Porsche as an automotive engineer and designer or to start his tour of the Museum with the history of Porsche as of 1948.

The Museum Workshop and the Porsche Archives

Despite their excellent condition, the historical cars featured in Porsche’s “museum on wheels” obviously require regular care and maintenance in order to enter all kinds of competitions and events at any time. Precisely this is why specialists in the Museum Workshop prepare all historical racing and sports cars for their worldwide activities, conducting regular maintenance and carrying out repairs where required.

   
The exhibition: The Idea „fast“ shows the Porsche 956 spectacular arranged above the visitor’s head from the ceiling of the Museum

The same specialists are also at the disposal of private customers for the restoration of
their classic Porsches, These include all road cars whose series production ended at least ten years ago, that is the 356, 914, 959 and 911 including the 964 model series, as well as water-cooled four- and eight-cylinder models. These highly skilled specialists and mechanics do their wonderful job in public, instead of hiding behind closed doors: This is the world’s only Museum Workshop where the visitor is able to directly observe the work in progress, a glass partition in the lobby of the Museum offering a clear view of the Workshop.

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From the exhibition straight to the road: the “Museum on Wheels”

Porsche cars do not grow old. Instead, they become classics still suited in every respect for road use. Indeed, this is one of the secrets behind the success of the brand, which is also
why the exhibits proudly presented in the Porsche Museum are always on the move, nearly all of the vehicles exhibited being entered regularly in historical races and drive events as
Porsche’s “Museum on Wheels”.

The exhibition: the „Targa Florio“ theme shows exhibits of the famous long-distance road race through the mountains of Sicily, the Targa Florio

In 2009, for example, the 550 A Spyder will be making an appearance in the Italian Mille
Miglia and the 356 Carrera Abarth GTL will be entering the Classic Adelaide in Australia. So instead of a conventional, static exhibition, the visitor is able to enjoy a constantly changing succession of cars with rarities re-arranged time and again.

Events and Catering

Apart from the actual exhibition, the new Porsche Museum also has an exclusive Event Level as well as a truly versatile range of culinary highlights tailored to the individual wishes and
preferences of Porsche’s guests. So whether it is a special cup of coffee, international snacks or the most exclusive cuisine – the Porsche Museum offers the right choice for everybody.

This in-house catering service is run by the Porsche Dienstleistungsgesellschaft (PDLG),
Porsche’s Service and Catering Company. Right from the start when entering the lobby, the visitor may go straight to the coffee bar or to the “Boxenstopp” Restaurant for guests, enjoying fresh meals in a friendly environment together with his or her family, friends or colleagues.

Wining and dining with a unique view: the Christophorus Restaurant

The Christophorus Restaurant on the second upper floor is on the same level as the Exhibition and is therefore accessible both through the Museum and through a separate entrance,
that is beyond the regular opening hours of the Museum itself.

The exhibition: the Porsche 911 Carrera S Cabriolet, 2008

The Restaurant seeks to offer the highest standard of culinary excellence, enabling the gour
met to enjoy both Mediterranean and regional delicacies as well as the most exquisite wines.
A particular highlight on the menu is US prime beef grilled fresh right in front of the eyes ofthe guest by Porsche’s very best chefs. And after visiting the Restaurant, the satisfied connoisseur may then enjoy the rest of the evening in the adjacent Cigar Lounge.

Looking through the generous glass façade, guests in the restaurant enjoy a wonderful panoramic view of Porscheplatz and the production building where Porsche sports cars and engines are built. And looking through another glass wall separating the Restaurant from the Exhibition, guests also have the opportunity to admire the various cars on display in the Museum itself.

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