Start
of Advertising Campaign for Fourth Porsche Model Series
Panamera
Gran Turismo Makes its First Appearance
Dr.
Ing. h.c. F. Porsche AG, Stuttgart, is rolling the new Panamera
Gran Turismo into the public limelight for the first time. Starting on
15 September, the Panamera Online Magazine is offering a wide range of
information all about the latest member of the Porsche family at
www.porsche.com/panamera – including videos of disguised prototypes on
test drives. This is accompanied at the same time by an elaborate
mailing campaign directly addressing potential customers.
The next highlight starting on 20 October is an advertising campaign
with double-page ads in leading news and business magazines, again
offering a sneak preview of Porsche’s latest model. Indeed, even this
limited view of the dynamic front end clearly proves that the four-door
Panamera is a genuine Porsche all the way, the Panamera naturally
benefiting from Porsche’s 60 years of sports car know-how in
Zuffenhausen and the driving dynamics so typical of the brand.
Precisely this know-how and driving dynamics are combined in the
Panamera with superior driving comfort and the Panamera’s very special
space concept for four adults, making the new Panamera the ideal
family-friendly Gran Turismo without the slightest compromise.

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