US customers verify Porsche’s top quality
In the renowned “Initial Quality Study” conducted by the US market research institute J.D. Power on the quality of new cars, Dr. Ing. h.c. F. Porsche AG, Stuttgart, once again reached the winner’s circle. By ranking first place in the overall ratings, the manufacturer of premium sports cars met the highest quality demands again this year in its most important export market, the USA.
After ranking first place three times from 2006 to 2008 and second place in 2009, Porsche has now reached a leading position in the J.D Power study for the fifth consecutive time. The 911 sports car was ranked first in the “Premium Sporty Car” segment and was rated the second-best car in the entire study. Its new fourth Panamera modelline came in third place in the “Large Premium Car” segment against established competitors.
“The high level of customer satisfaction at Porsche is the result of our consistent quality strategy, from development to production and sales, which we are continually improving,” said Michael Macht, President and Chief Executive Officer of Porsche AG. “Current proof that we focus strictly on customer requirements is also our Gran Turismo Panamera. Its excellent rating performance in the J.D. Power study highlights its top class.”
In March of this year, Porsche already achieved impressive ratings in the J.D. Power Study on used car quality, ranking number one in the overall ratings. The Initial Quality Study surveys the satisfaction of more than 82,000 US customers in the first three months of purchasing their new cars. A total of 236 car models are rated according to 228 criteria that are arranged in categories like driving experience and engine performance.
